Nonstop The Madness - Bolivia's biggest music festival
In 2022, Color Latino was tasked with creating a unique and impactful character that reflects the spirit of freedom and joy of the Bolivian people for the country's biggest music festival, "Nonstop The Madness."
The initial request was to create a 3D mask that could be used in the visual materials of the festival. Due to the client's positive reception of the initial presentations, several additional requests were made, ranging from animations of the mask to inflatables featuring the same design.
This year, for the second consecutive year, we worked with the festival, developing the visual identity of the event, enhancing the character, and creating a larger number of animations. We are very pleased with the outcome, and we would like to show you the step-by-step process of creating the visual materials for an entire festival, starting from day one. We hope you like it. ;)
